BBA

BACHELOR OF BUSINESS ADMINISTRATION

( BBA ) ( SEMESTER SYSTEM )

DURATION : 3 YEARS

QUALIFICATION : ( 10+2 )

TOTAL DEGREE MARKS : 2400

FIRST SEMESTER

MANAGEMENT FOUNDATIONS

PAPER CODE - BBA110

THEORY - 100

MARKS PRACTICAL - 00

TOTAL - 100

ECONOMIC ENVIRONMENT

PAPER CODE - BBA120

THEORY - 100

MARKS PRACTICAL - 00

TOTAL - 100

MARKETING MANAGEMENT

PAPER CODE - BBA130

THEORY - 100

MARKS PRACTICAL - 00

TOTAL - 100

COMPUTER AWARENESS

PAPER CODE - BBA140

THEORY - 100

MARKS PRACTICAL - 00

TOTAL - 100

SECOND SEMESTER

INDIAN SYSTEM OF BUSINESS

PAPER CODE - BBA210

THEORY - 100

MARKS PRACTICAL - 00

TOTAL - 100

OPERATIONS MANAGEMENT

PAPER CODE - BBA220

THEORY - 100

MARKS PRACTICAL - 00

TOTAL - 100

INFORMATION TECHNOLOGY IN MANAGEMENT

PAPER CODE - BBA230

THEORY - 100

MARKS PRACTICAL - 00

TOTAL - 100

MANAGERIAL ECONOMICS

PAPER CODE - BBA240

THEORY - 100

MARKS PRACTICAL - 00

TOTAL - 100

THIRD SEMESTER

RETAIL MANAGEMENT

PAPER CODE - BBA310

THEORY - 100

MARKS PRACTICAL - 00

TOTAL - 100

FINANCIAL MANAGEMENT

PAPER CODE - BBA320

THEORY - 100

MARKS PRACTICAL - 00

TOTAL - 100

BEHAVIORAL TECHNIQUES IN ORGANIZATION

PAPER CODE - BBA330

THEORY - 100

MARKS PRACTICAL - 00

TOTAL - 100

BUSINESS POLICIES

PAPER CODE - BBA340

THEORY - 100

MARKS PRACTICAL - 00

TOTAL - 100

FOURTH SEMESTER

INTERNET & E-COMMERCE

PAPER CODE - BBA410

THEORY - 100

MARKS PRACTICAL - 00

TOTAL - 100

BRAND MANAGEMENT

PAPER CODE - BBA420

THEORY - 100

MARKS PRACTICAL - 00

TOTAL - 100

COMMUNICATION IN BUSINESS & MANAGEMENT

PAPER CODE - BBA430

THEORY - 100

MARKS PRACTICAL - 00

TOTAL - 100

SALESMANSHIP

PAPER CODE - BBA440

THEORY - 100

MARKS PRACTICAL - 00

TOTAL - 100

FIFTH SEMESTER

HUMAN RESOURCE MANAGEMENT

PAPER CODE - BBA510

THEORY - 100

MARKS PRACTICAL - 00

TOTAL - 100

ADVERTISING AND SALES PROMOTION MANAGEMENT

PAPER CODE - BBA520

THEORY - 100

MARKS PRACTICAL - 00

TOTAL - 100

SALES MANAGEMENT

PAPER CODE - BBA530

THEORY - 100

MARKS PRACTICAL - 00

TOTAL - 100

CAPITAL MARKETS

PAPER CODE - BBA540

THEORY - 100

MARKS PRACTICAL - 00

TOTAL - 100

SIXTH SEMESTER

INTERNATIONAL MARKETING

PAPER CODE - BBA610

THEORY - 100

MARKS PRACTICAL - 00

TOTAL - 100

CONSUMER BEHAVIOR

PAPER CODE - BBA620

THEORY - 100

MARKS PRACTICAL - 00

TOTAL - 100

DATABASE SYSTEMS

PAPER CODE - BBA630

THEORY - 100

MARKS PRACTICAL - 00

TOTAL - 100

CUSTOMER RELATIONSHIP MANAGEMENT

PAPER CODE - BBA640

THEORY - 100

MARKS PRACTICAL - 00

TOTAL - 100

Note : 

Theory Paper : 30% Continuous Internal Assessment and 70% University examination.
Practical Paper: 30% Continuous Internal Assessment and 70% University examination.
Minimum Pass Marks : 40%

Continuous Internal Assessment :

1) Two or three tests out of which minimum two will be considered for Assessment 70% of Continuous Internal Assessment
2) Seminars/Assignments/Quizzes 30% of Continuous Internal Assessment
3) Attendance, class participation and behavior 10% of Continuous Internal Assessment